We’ve always said fine jewelry pricing doesn’t make much sense. The markups are inconsistent. The transparency is low. And too often, you’re left guessing what you’re really paying for.
So this August, we’re trying something totally new: For a few of our most popular LHUNE pieces, you get to name your price.
Yes. Literally. Your number. Your call.
If your offer is above the actual cost it takes us to make the piece, the order goes straight through—no questions asked.
Why are we doing this?
Because no one else is.
Because it’s kind of fun.
Because we trust our customers.
And mostly, because we’re genuinely trying to figure out how pricing can work better for everyone.
We’re building LHUNE to be different. More thoughtful. More personal. More human. This is one way we’re putting that into practice.
Here’s how it works:
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Available for a limited list of LHUNE pieces:
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Amara Diamond Tennis Necklace (14K only)
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Amara Emerald-Cut Tennis Bracelet
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Amara Eternal Ring
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Amara Round Stud Earrings
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Amara Emerald-Cut Stud Earrings
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Ciel Pavé Eternity Ring
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Look for the “Name Your Price” button on those product pages.
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Enter your number.
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If your offer is above our production cost, your price is automatically accepted and you’ll head straight to checkout.
No back-and-forth. No waiting. Just one smooth experience.
The only fine print? This can’t be combined with other discounts.
We don’t know exactly how this will go—but that’s part of the fun. Try it out while it lasts—this runs through the end of August.
Let’s see what happens.