Hi friends, It’s Alexandra here, co-founder of LHUNE. We’ve been hard at work behind the scenes, and I’m excited to finally share why we’ve evolved from nocolor to LHUNE.
When Dev, Jordan, and I first started, our little shop was called nocolor, a name inspired by the flawless, colorless diamonds we treasure. From the beginning, we shared a simple philosophy: choose fewer things, but make them meaningful.
While nocolor reflected our obsession with clarity and perfection, it didn’t fully express why we do what we do. For us, a brand isn’t just about stones and settings. It’s about connection. We wanted a name that told a story and reflected the warmth and care we pour into every step, from sourcing to the final polish.
We spent countless evenings over coffee, sketching names, scribbling on napkins, and weighing every syllable until one finally felt just right. That’s when LHUNE came to life. It was inspired by luna, the Latin word for moon, and a childhood memory of my dad teasing me that my face was as round and bright as the moon. That memory stays with me, a quiet kind of comfort that still feels like home.
To us, the moon is timeless and steady. It glows with just enough brilliance to light the darkness. It represents a gentle kind of confidence, and that’s the feeling we want LHUNE to bring to you.
LHUNE is more than a new name. It’s a new chapter. While diamonds are still at our core, we’re dreaming bigger—colored gemstones, mixed metals, and styles inspired by you. Every piece we create now carries this deeper meaning and sense of care.
When you open a LHUNE box, I hope you feel that quiet confidence, that sense of being seen and cared for. Because you're not just adding jewelry to your collection, you’re becoming part of our story. A story of intentional beauty, thoughtful design, and lasting trust.
Thank you for joining us in this next chapter.
Welcome to LHUNE.
Alexandra